The 2018 Complete Content Marketing Guide is a 30-page white paper detailing all aspects of developing, refining and implementing a content marketing and marketing automation strategy.

Crystallising just what content marketing is and where it fits into a greater marketing strategy, this paper details the latest digital media, content consumption and automation trends and provides detailed insights into:
  • Establishing Content Marketing Goals
  • Content Marketing Strategy Development
  • Audience Analysis
  • Digital Content Considerations
    • SEO
    • Social Media
    • Video
    • E-Newsletters
    • Content Seeding and Amplification
  • Marketing Automation
  • Print Content Considerations
  • Content Metrics and ROI
  • Offsetting production costs with advertising
  • Legal considerations

Download The Guide

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